Kanade Kanon Premieres Crossfade for New Album, Tells Fans There Is No Rush to Buy

774INC — Kanade Kanon of 774inc’s Nanashiinku premiered a crossfade video for 碧, the second album in her Nanashiinku-featuring series, during a two-hour stream on Friday. The video, which strings together the choruses of the album’s songs, went up as a premiere at 9 p.m., and she watched it live with viewers. Sales opened at 9:30 p.m.

Kanade had moved the stream ahead of its planned 9:15 p.m. start so she could explain the terms of the sale before it began. The album is made to order and on sale through Dec. 11, and she repeated that buyers did not need to hurry. She said the window was chosen with the Nanashiinku staff because it spans the birthdays of two featured singers, on Nov. 1 and Dec. 6, with her own on Nov. 11 in between. Shipping is a flat 1,000 yen per order, she noted, so a longer window lets fans bundle the 3,500-yen CD with other purchases and save on it.

“It’s made to order, so there’s no need to rush and buy.” — Kanade Kanon, ahead of the sale opening

She also walked through how the mail-order edition differs from the copy sold at M3, the music fair where she exhibited for the first time: a different tracklist, an eight-page booklet in place of six, and a jacket illustration the artist retouched after the M3 print run. She said she would arrange extra tracks for M3 buyers through a code. Along the way she played a clip she had not prepared in advance, and it came out far louder than intended. “I was the loudest one,” she said, apologizing to listeners.

Kanade then went through the M3 items going on sale by mail order, including CD-style keychains with NFC tags that could not be sold at the fair because they arrived unassembled. She said she joined the booth by video link, but the venue’s noise and a weak connection limited that to the final stretch, and she apologized to anyone who had come hoping to see her. She closed with a recap of her appearance in a live event, where she DJed, played bass on the last song and rushed through her speaking slot to stay within her allotted time.

Chat filled with applause when the premiere ended, and viewers wrote that they had already bought the album at M3. The stream ended with the channel’s usual sign-off greeting. “Please listen to the crossfade,” Kanade said, asking fans to take their time buying the album.